With the emergence of mobile technology, the Internet has incorporated itself into our daily lifestyle. Unlike in the 2000s, when the worldwide web could only be accessed through a designated laptop or computer – the evolution of mobile phones changed the course of the marketing industry. People like you and me, use mobile phones for multiple purposes including phone calls (domestic and international), recreation, grocery shopping, research, and much more. Missing an opportunity to utilize this new trend can result in a great loss.But with the Trackier Mobile Marketing Platform you can build marketing solutions and promote your business to millions of mobile users daily. Even better, it helps to target your audience precisely based on their specific demographics, thereby ensuring that your ad campaigns reach the high-intent crowd every time. Want to know how? Continue reading this blog!
What Is Mobile Advertising?
Mobile technology is becoming more common and smarter than ever before. Look around you and you will see people spending more of their time with mobile devices consuming various types of content, especially video. The marketing industry is changing and evolving constantly, it is nearly impossible to use the same marketing strategy as we did 5 years ago. While traditional marketing will never lose its importance, equal weightage has to be provided to new methods in today’s mobile marketplace.
An online multi-channel marketing strategy focussed on reaching a specific audience is called mobile advertising. The specific audience that it tries to capture is the one that is frequently exposed to smartphones, tablets, or any such handheld device through general search, e-mail, SMS, MMS, social media, etc. It is a common misconception that for a successful mobile ad campaign, you need your assets displayed everywhere and anywhere. But that’s not true. You do not need to “yell” at your potential customers to create brand awareness. It’s about finding your target customer as he or she is facing a dilemma and providing a solution to their problems.
Mobile Marketing vs Mobile Advertising: Is There a Difference?
While mobile advertising may sound synonymous with mobile marketing, the difference lies in its applications. Mobile marketing is an umbrella term under which mobile advertising resides.
Mobile marketing generates its results by collecting data from multiple sources including social media, email marketing, push notifications, etc, and leveraging it to create a holistic strategy that employs different marketing channels as per their demonstrated effectiveness. Therefore, certain ads will only appear once the algorithm determines your affinity to its intentn. For example, if you are a regular customer of Starbucks and have frequently visited one of its location, you will instantly get a push notification regarding their new offers or discounts every time you are in the vicinity of the outlet.
On the other hand, cell phone and mobile advertising works through real-time bidding, where advertisers compete to get the optimal location for their ad on any handpicked website or app for maximum engagement from visitors. In such cases, demand-side platforms are used to track performance KPIs like CCA, CPC, and CPM.
Rise Of Digital Coupons & Offers In Mobile Advertising
The recent drive towards sustainability has dropped the rate of redemption of physical coupons. However, mobile apps make it easier to offer relevant coupons near the point of purchase, in turn ensuring that none of the customers are lost in the end of the funnel competition. Reportedly in 2021, usage of paper coupons dropped to 46%, while online coupons rose up to 48% and mobile coupons captured 33% of the market.
E-commerce stores like Amazon, Walmart, and eBay were among the first to offer digital coupons. This piqued the interest of many marketers as it was something done never before! Mobile coupons measurably drive user purchase behavior, while a good loyalty program drives in-store purchases. The rise of technology has provided almost all in-store apps with the option of three major technologies with considerable disruptive potential — invisible payments, WR codes, and Chatbots through smartphones.
3 Tips to Make Your Mobile Advertisement More Effective In 2024
- With the introduction of new rules and regulations, search algorithms work on need-to-know basis with target customer groups. As a brand, it is crucial to understand the importance of putting technology and people together.
- Humans are emotional beings. It is easy to make a bold statement if you simply appeal to the emotional aspect of the human psyche. Implementing this outlook will help you know the best medium for your message to reach its audience.
- The key to developing an interpersonal relationship between the customer and the brand is to not think of it as a sales-oriented relationship. From a customer’s perspective, you are simply providing them with the best option available in the market by informing and communicating with the targetted audience. Think of this as “moment” advertising. You are connecting with your customers at a moment of need.
When someone reaches for their smartphone to search for a pizza restaurant because they are hungry or he logs onto a fitness app to record his run time– you need to be there. Provide YOUR solution at the time that fits best. New business models should leverage this amazing opportunity to use mobile advertisement for their products in the world where mobile subscriptions outweigh the human population.