Over the past two years, the furniture market has changed dramatically. Used furniture buyers are becoming less and less nostalgic for foreign brands and are increasingly choosing products from Dubai manufacturers. If furniture sellers act quickly, they can fill niche vacancies. In this article, we figure out what furniture to sell on the Market and how to promote it.
Why is it profitable to sell furniture on the Market
Over the year, sales of goods in the Furniture category have grown almost threefold and, according to Market’s forecasts, will continue to grow. Thus, in 2023, sales increased by 147% compared to 2022. The fastest-growing categories are Upholstered Furniture, Tables, and Chairs. Sales of large furniture are also growing: in 2023, wardrobes and bedroom furniture sales increased by 300%.
To attract more Used furniture Buyers in Dubai and increase furniture sales on the marketplace, offer a delivery service with assembly options and combine products into interior kits:
- Launch a “Cheaper in a set” promotion and discount customers on an interior set of two or three items. Customers who take all the items in one order will receive a discount.
- Add furniture assembly service. Women are the primary decision-makers when buying furniture, and they will like your offer more if they don’t have to assemble a heavy cabinet themselves.
- I sell computer chairs, ottomans, shelves, furniture fittings, children’s chairs, and stools using the FBY model (sales from the Market warehouse). This will reduce your costs and delivery time to 1-2 days, increasing sales by 15% on average. If you sell furniture that does not fall into these categories, set up special delivery rates for the DBS model (the seller carries out storage and delivery). More details about FBY, DBS, and other models are given below.
The benefits of selling furniture on the Market
Convenient logistics. Furniture is usually a heavy, large-sized product. It is convenient for buyers to order it on the marketplace because a courier will deliver it directly to the apartment. It is also convenient for the seller: if you work on the FBY model, you can immediately bring the furniture to the Market warehouse and sell it there. If you work on the FBS model (sales from the seller’s warehouse), you can sell furniture from your warehouse through the marketplace and deliver it to the nearest sorting centre.
Analytics. In the personal account, the furniture seller on the marketplace sees analytics of sales, promotions, and their position relative to competitors in the Market. If you need to evaluate sales, you can use the following reports:
- “Sales Analytics” helps you understand why a product is not selling. The report allows you to monitor your store’s visibility index and track the effect of participating in promotions.
“Sales Diagnostics“: the tool shows what influenced the impressions and sales of products on a specific day. The report also helps to evaluate the effectiveness of promotion and see how removing products from the showcase, availability in stock or price changes affect sales.·
Financial transparency. The seller’s account’s seller’s message contains basic store information. From here, it is easy to go to the “Accounting” section and v”new reports, such as a report on the cost of Market services or a report on payments.
How to choose the assortment
You can find used furniture buyers in Ajman all year round; the main thing is to update the assortment on time. For example, seasonality is clearly expressed for garden furniture (spring and summer), and for upholstered furniture, the difference in demand between high and low seasons is almost invisible. The season for tables and chairs and children’s furniture in the marketplace is early autumn, winter, and mid-spring. The low season is the period from May to July.
- The peculiarity of the furniture niche is the need to plan warehouse stocks carefully, taking seasonality into account. For example, dining tables and chairs surge in demand before the New Year and the beginning of the summer cottage season.
Recommended Article: Used furniture Buyers in Dubai