Succinct illustration on various questions that arise in your mind while developing an ecommerce app like Ozsale!
Oz/sale is an Australian ecommerce website that offers branded fashion, beauty, lifestyle, homewares, and luxury goods on discount. It’s part of the MySale Group PLC, an international online retailer that also operates in New Zealand, South-East Asia, United Kingdom, Australia, New Zealand, Singapore, Malaysia and Hong Kong. They are listed on the London Stock Exchange. Their products are directly sourced from distributors and manufacturers and are of high – quality and genuine.
Ozsale Review
Not every review on internet about Ozsale is positive, because customers have experienced delays in delivery and some variation in sizes. Ozsale offers products from all over the world. So a XXL size in Japan, is close to M size in India. So ideally it will not be a good fit, which is a cause of worry sometimes as refunds and replacements are not easy.
How does Oz/sale function?
Ozsale uses flash sales to market its products and services, which include clothing, accessories, footwear, beauty products, homewares, furniture, and personalized goods. Their sale categories include: Today’s sales, stocktake sales, women, men, designer, kids & baby, toys, beauty, home, sport, brands, clearance. Ozsale launched in 2006 and has close to one million unique monthly users. The site adds new brands daily and offers sellers the opportunity to be included in promotions, social media campaigns, and EDMs. Ozsale advises that it can take up to 21 days for an order to arrive after the sales event has ended. But besides this review from the customers, Ozsale claims to have fair return and refund policies to ensure that all transactions are fair and goods are delivered to the designated addresses. OzSale accepts Visa, Mastercard, American Express, PayPal, and MasterPass as modes of payment. They do not accept bank transfers or cheques.
What is Oz/sale about?
This Australia based ecommerce website features items on sale – footwear, beauty, fashion, and all homewares. Clearance sale, free shipping, up to 80% off, best deals of the month, 72 hour beauty cleanout, Everything at $20, EOFY Stock Clearance Sale, Buyers Pick, Fresh arrivals, Everything at $10 & Under, mighty deals, EOFY Mega markdowns upto 70% off, and likewise.
Mode of Sale on Ozsale
A website that caters to international warehouses and deliveries, has to implement a combination of sale modes. While the mode of sale is varied, it is a compound of one or more of these:
- Business-to-consumer (B2C): Companies sell directly to consumers, without using retailers or other intermediaries.
- Consumer-to-consumer (C2C): Consumers buy and sell goods or services directly to other consumers, often using third-party platforms.
- Business-to-business-to-consumer (B2B2C): One business sells products, services, or goods to another company, which then sells them to a consumer.
- Affiliate marketing: A website sells someone else’s product in exchange for a commission.
- E-commerce business models: Consumer-to-business (C2B), Business-to-administration (B2A), Customer-to-administration (C2A), Business-to-government (B2G), and Direct-to-consumer (D2C).
Top Features in an eCommerce
Tentative (illustrative) features to be kept in an ecommerce app like ecommerce:
Wishlist, Augmented reality, Push notifications, Complete product details, Multiple payment options, Product reviews, Seamless registration, Customer service, Loyalty programs, Personalised content, Personalization, Product Gallery
Cost to build an eCommerce App like Ozsale
The cost of developing an e-commerce app can vary significantly depending on a number of factors, including the app’s complexity, features, platform choice, development team rates, and location. For example, a basic e-commerce app with a simple design and essential features like product listing, search, user registration, and checkout might cost between $1,000 and $10,000 to develop, while a more complex app with additional features could cost upwards of $500,000.
Here are some other factors that can impact the cost of developing an e-commerce app: Labor costs, Reputation of the development agency, Technical requirements, and Integration of features like AI or personalization.
For a more accurate estimate based on your unique project needs, it’s best to consult with app development professionals.
(Steps) Developing Oz/sale Ecommerce App
To develop Oz/sale like website/ecommerce application, first create a minimum viable product that has only the most essential features. This (1) makes the app easier to use, (2) reduces maintenance costs, and (3) makes it cheaper to host and serve. You can add more features gradually as the app develops.
Even if the ecommerce website is internationally acclaimed, it does not need to be cumbersome. Keeping a minimalist look, goes a long way in revealing the necessary features, flashing those discounts, and attracting serious customers. If colors or fonts are overused, it gives a negative impression, and also drives serious customers away.
Making use of app or website builders or pre-built templates does not leaves any space for creativity. So the app looks just like its counterpart, without having anything unique.
Making use of open-source technologies helps avoid the need to have expensive proprietary software licenses.
Ecommerce apps are usually cross platform, as they work on web as well as on mobile phones. Therefore using frameworks like React Native , Flutter or any other framework for hybrid app development, speeds up the development task.
Going with the flow, consider including these points in the process of creating an ecommerce app:
- Consider your app’s goals and target audience.
- Identify essential features that will make your app comfortable for users.
- Consider your budget when choosing the right technology. Progressive Web Apps are a good option for organizations with limited budgets and lots of mobile web traffic.
- Create an attractive design that’s visually appealing to your audience.
- Hire professional mobile app developers to prepare the front-end code, build APIs, and develop the back-end architecture.
- Thoroughly test your app before launching it.
- Launch your app and start driving sales.
- Continue to develop and maintain your app as customer expectations change over time.
Cost Factors and Figures That Affect Ecommerce App Development
The cost of developing an e-commerce app varies with factors like app complexity, features, and design of the app, platform, location, maintenance and support. It also includes technical requirements, the level of expertise of the UI/UX designers, and the need for user research, prototyping, and testing.
Any e-commerce app may or may not have all these features. Priorities are set according to the requirements of the business and their demographics. It also includes their target audience and their preferences. Their age, and budget matters more than their frequency of buying items. Once the ecommerce business identifies their buying preferences, frequency, budget, and frequently purchased categories – they can escalate suitable discounts and offers customized specially for them. All this is done via artificial intelligence algorithms inbuilt into the app. Virtual Assistants that work 24*7 for customer support also help out in resolving the problems to a great deal.
How do the delivery hurdles with e-commerce apps affect the app development cost?
The business may or may not levy a delivery charge in special circumstances like rains, bad weather, extreme heat, or extreme cold. This could be seen negatively by general public who believe in paying just for the product and expect the company to bear the delivery charges. Even though earning potential of individual customers has increased, no one is ready to pay for that extra mile (last mile) delivery. Delivery service operators have to fight all odds and face heavy operations, which costs the ecommerce development companies, thereby increasing the base price of the item.
Drawing a Conclusion
Often there are rumors that Oz/Sale is not legit – that it sells fake products at unbelievable prices – can it deliver across continents – across countries – is it committed to authenticity – does it assures the quality of the products that it sells.
And why do people have to wait for so long to receive the products they have ordered? Why do customer service vary from customer to customer? Tracking is easy. Returns are available but not easy due to distances they cater. Japanese ‘XXL’ is equivalent to Indian ‘M’, they why don’t they upload correct size conversion charts?
Best, when researching the cost of developing an ecommerce app similar to Ozsale, it’s essential to consider various factors, including the expertise and track record of mobile app development companies in India specializing in such online sale projects.