Are you looking for various ways to promote your brand on social media but aren’t too sure which platform to choose? Have you started a new Instagram account but don’t know exactly what it has to offer?
Using social media to interact with brands and businesses is highly recommended. You can use social media in many ways, but one of the most popular apps is Instagram. If you haven’t heard of Instagram by now, you have probably been living under a rock. Instagram is one of the longest-standing and most popular social media platforms to date, where you can post images and videos in various formats. Instagram has over 1 billion active monthly users who share their lives through these photos and videos on their feeds.
If you are new to Instagram, you might not know all its features or what it can do. For a long time, Instagram was limited to just the regular feed, where all you could post were the odd photos and videos here and there. The new features can help you research and include relevant hashtags in your captions to increase the discoverability of your posts and get cheap instagram likes. Here are four things you can do on Instagram to help grow your business or have a successful account.
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Use Hashtags
So many people have the wrong idea about tags and tend to underestimate them or misuse them. Many people don’t understand the power a hashtag holds when posting them along with your content. Essentially, a hashtag is a keyword that follows a pound sign placed within your posts’ caption.
Anyone can search this keyword, and they will see all the posts posted with that specific keyword.
These hashtags are fantastic when it comes to growing your audience and getting more exposure because they allow you to target your specific audience with a keyword that might interest them.
It will also allow you to reach an audience that doesn’t yet follow you. Hashtags are so important that there are tools that help you create them, such as this hashtag generator, Task Ant. The great thing about hashtags is that some are more popular than others, so when using them, try to go for the most popular ones relevant to your content.
Play With Captions
Captions are the little areas below the photo or video that contain a sentence, a few words, or a paragraph pertaining to the content you post or something that you think your audience might find entertaining. These captions don’t always have to be the same old boring things like, “here we have a new makeup palette”, or “this is the work we did today”. Instead, you can try to make it much more enjoyable.
This can be done by creating a chance for users to engage with you by asking a question in the caption, or you can have a call-to-action phrase like, don’t forget to follow or Check out our website. All of this will increase your SEO incredibly because it creates a lot more engagement, and the more engagement you receive, the more relevant you become, making you more popular and searchable.
Stories And Reels
For a long time, Instagram was limited to just the regular feed, where all you could post were the odd photos and videos here and there. Now, Instagram has introduced so many new features to buy Instagram followers in India, with the most recent and seemingly most popular being stories and reels. Upon opening the application, the Stories feature is immediately visible at the top of the screen. Here, you can post photos and videos now, and they will disappear after 24 hours, making them feel a bit more exclusive. Reels are similar in that you can post videos, but they don’t disappear, and they are short-form videos that are also in the moment and authentic. They don’t require as much effort as your regular feed.
IGTV And Tag People
IGTV is another feature that instream has recently introduced. This feature allows you to post videos that are over a minute long. These videos are more like YouTube videos and just the short videos you would find on other platforms, and they allow you to give more to the audience than just a short clip or photo.
Lastly, one of the best features of Instagram is that you can tag people in your posts, allowing them to see that you have posted or allowing other users to see who was involved in that post or its creation.
Learn About Instagram SEO
Okay, so this isn’t the most attractive tactic on this list. But search engine optimization, or SEO, is permanent, unlike fads or features that come and go. It works on pretty much any internet-based platform, not just Instagram.
In short, search engine optimization for Instagram refers to making it simple for users to find you. In order for someone looking for content in a particular niche to find your account, you must use the appropriate keywords, hashtags, and alt text. Instagram’s software must be able to recognize you sufficiently to recommend you.