With the rise of personalization features in mobile apps, users have started expecting more tailored solutions that could adequately meet their needs. Now users expect mobile apps to recognize their habits, interests, and preferences while giving suggestions or pieces of advice.
For this reason, the mobile app market is constantly looking for new ways of personalization to increase user experience and satisfaction rates. App personalization includes designing the content, interface, and features to fulfill the needs and wants of their customers and boost customer retention.
Many popular apps gained high demand because of their continuous personalization features. The popularity of Snapchat also skyrocketed because of this same factor which made developers search for how to develop app like Snapchat.
6 Proven Personalization Methods For All Types Of Mobile Apps
You need to gather accurate data and information regarding your users to create a highly personalized mobile app that could prove to be beneficial for both you and the users. Some of the proven methods to help you along the way are:
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Identify Requirements
The first step that you need to take before designing your app personalization strategy is to identify what you actually require. Gathering data, demographics, and, interests of your users will help you in making more informed decisions. Some of the data that you will need to collect are:
- Interests
- Profession
- Age
- Gender
- Location
- Likes & Dislikes
- Purchase history
- App activity
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Tailored Suggestions
Another great personalization way is to provide tailored suggestions to users based on the data you just gathered. These suggestions make users feel belong with your app and show that you are truly trying to understand them. There are 2 types of filtering methods commonly used for this, which are:
- Collaborative Filtering- This method utilizes algorithms that look for patterns and similarities between different users and predict what they would prefer before making suggestions.
- Content-Based Filtering- This method does not perform any predictions and instead gives suggestions based on the user’s interest and behavior.
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Discounts & Offers
Providing discounts and offers is a classic way to keep the readers hooked with your app and increase user retention. However, you will need to personalize these discounts to get higher and better results from your users. This will really make them feel seen and heard by your app.
For example, there are many apps that offer discounts on items that are related to the ones that users generally buy like caramel drinks, snacks, etc.
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Push Notifications
Push notifications are also a great form of personalization method that is mainly used for customer retention. However, they need to be imparted in a perfect amount so that they entice the users without seeming pushy or overwhelming.
By sending push notifications tailored to the interests of users, you can gain high user engagement and keep their interest for a longer period of time.
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User Segmentation
User segmentation is the separation and organization of users into different groups according to their data and interests. This data is based on factors such as age, gender, profession, purchases, time spent on the app, etc. This makes it easier to create personalized campaigns and send them to groups of users.
For example, Instagram algorithms are wired through their likes and dislikes buttons in recommending suggestions and tips.
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Test & Optimize
Lastly, you need lots of patience as finding the most accurate method of personalization for your mobile app will take time. You need to test many different methods to get the most accurate one. You can also A/B test your mobile app to see which one your users prefer.
Moreover, you will also need to continuously optimize your mobile app after gaining feedback and reviews from your users for a better experience.
A Glimpse Into Some Benefits Of Mobile App Personalization
Mobile app personalization offers unlimited benefits to its users including improved app performance, higher sales, and engagement rate. Some more key benefits are:
- Loyal Customers- Through personalization and better user experience, you can gather loyal customers of your brand that will have a longer impact on your app in their lives.
- Conversion Rate- The most effective way to utilize personalization methods is to give them in a way that creates a higher engagement and conversion rate.
- User Retention- The better your app is able to satisfy your customers by targeting their exact needs and wants, the longer your customers will want to spend time on your app.
- In-App Purchases- The reason mobile apps use personalized discounts, offers, and other notifications is to channel the inner purchasing power of users and increase their in-app purchases.
Conclusion
Making yourself familiar with all this information and connecting with your customers on a deeper level will help you create more effective personalization strategies for your app.